Our team of dental branding experts at DMD can help your practice answer these and other difficult questions as we work together to create a brand that can uniquely position itself to stand out no matter how crowded the field.
Your practice’s brand acts as a promise to your patients.
Well done brand marketing for dentists informs your patiets about what they can expect from your treatments and services, and it helps differentiate your practice from the competition. Your brand is the distillation of who you are, who you strive to be, and how you want patients to perceive your practice.
In many ways, defining your brand is like the business equivalent of a journey of self-discovery: difficult, time consuming and just a little uncomfortable. It requires finding answers to some hard questions:
What is your practice’s mission?
What are the features and benefits of the services and treatments you provide?
How do potential new patients and existing patients view your practice?
What qualities do you want prospective new patients to associate with your practice?
Our team of dental branding experts at DMD can help your practice answer these and other difficult questions as we work together to create a brand that can uniquely position itself to stand out no matter how crowded the field.
Public Relations
At DMD, we help dental practice owners identify their areas of expertise, and work on leveraging relationships with bloggers, local media contacts, and community leaders to get your message out. We can help you identify and prepare for the opportunities that are right for your small business, including public speaking or presenting information online through webinars or video seminars.
Effective Public Relations reaches and influences every relevant audience to your organization and includes:
Online media relations (analysts, bloggers, forum moderators, influencers)
Mainstream media relations (TV, radio, print)
Community relations
Customer and employee relations
Media rooms
Crisis communications
Optimized press releases
Speaking campaigns
Webinars and video
